ABC SWEET SOY SAUCE
Introduce the exquisite ABC Sweet Soy Sauce to every Chinese family in Australia and New Zealand, enriching their culinary journeys at home through integrated digital marketing campaign
OUR
ACHIEVEMENT
121K
VIEWS
367K
REACH
4M
IMPRESSIONS
PROJECT
OVERVIEW
Created over 45 years ago, ABC Sweet Soy Sauce is an authentic, high-quality, locally made-in-Indonesia product. Trusted and well-famed, ABC is the leading household brand for Sweet Soy Sauce in Indonesia.
Our mission is to introduce the exquisite ABC Sweet Soy Sauce to every Chinese family in Australia and New Zealand, making this premium sauce easily accessible to every home, enhancing your cooking experiences and inspiring you to explore the diverse and tantalizing flavors of South East Asian cuisine.
THE IDEA
We proudly present a trio of talented Australian and New Zealand influencers exclusively selected for this ABC Sweet Soy Sauce campaign.
Throughout the campaign, our handpicked influencers have taken the audience on an immersive journey as they share their authentic experiences and the special place ABC Sweet Soy Sauce holds in their hearts and kitchens. From family recipes to innovative dishes, they demonstrated the diverse applications and delightful taste this sauce brings to every meal.
Together with our effective Facebook ads and Google ads solution, we have created impactul content that resonates with the target audience and attained outstanding results.
(Click below to watch the video)
