COBRAM ESTATE
Bringing the goodness of extra virgin olive oil to every Asian family in Australia, enhancing their culinary experience through influencer marketing campaign
PROJECT
OVERVIEW
Cobram Estate is Australia’s most loved Extra Virgin Olive Oil. Grown, harvested and cold pressed in Australia, Cobram Estate produces award winning, premium quality extra virgin olive oils rich in antioxidants and monounsaturated fats.
Our objective was to introduce Cobram Estate Virgin Olive Oil to the Asian family in the Australian market, aiming for correcting the misconception on the usage of extra virgin olive oil and convey a healthier choice of cooking oil for Asian dishes.
THE IDEA
Thoughtfully curated and meticulously vetted by DigiBlossom, we proudly present a team of five Australian influencers chosen exclusively for this campaign.
Throughout the campaign, our handpicked influencers have taken the audience on a culinary journey like no other. From delectable recipes to insightful cooking tips, they have demonstrated the versatility and superior taste that Cobram Estate's Extra Virgin Olive Oil brings to every dish.
(Click below to watch the video)
THE RESULTS
1. The campaign has delivered outstanding outcomes in outreaching, connecting with 665K+ individuals.
2. Driving Brand Awareness with high viewership - the five videos generated over 160K+ organic views.
