DAISHO
Achieving recognition of Daisho as an authentic essential brand for Japanese Hot Pots at home through a successful online influencer campaign
PROJECT
OVERVIEW
Daisho hot pot soup base is made in Japan by a company pioneering and with passion in Japanese hot pot soup base since 1991.
Our objective was to introduce Daisho hot pot soup base to the Australian market, aiming for the brand to become synonymous with Japanese hot pot. Specifically, our target audience consists of Asian grocery shoppers who appreciate Japanese cuisine and seek a convenient and effortless preparation option. We strive for Daisho to be the first brand that comes to mind whenever Japanese hot pot is mentioned.
THE IDEA
We collaborated with four Australian influencers for the Daisho hot pot soup base campaign. The campaign showcased Daisho Hot pot soup base through a captivating series of talent-led Vlogs on YouTube and social media channels.
Our influencers played a crucial role in demonstrating how to prepare hot pot in an authentic Japanese way, using Daisho hot pot soup base (Nabemono). Their videos highlighted the simplicity and ease of making a delicious hot pot, effectively convincing the audience that the Japanese nabe range is a fantastic addition to their pantry.
The campaign had a broad reach, spanning across online video platforms such as YouTube, as well as social media channels including Facebook, Instagram, and TikTok.
(Click below to view the videos)
THE RESULTS
1. Tapping into the Asian-Australian market - with a reach of 15.3M, all talents/ influencers were carefully selected and vetted by DigiBlossom to align perfectly with the business objectives.
2. Driving Brand Awareness - the four videos generated over 1.2M organic views
3. Arousing the audience's interest - increased 50% of brand search
