FRECKLY OLLIE
Bring conversion to a Melbourne-based baby boutique through compelling marketing strategy
PROJECT
OVERVIEW
Freckly Ollie is a one-stop curated boutique dedicated to providing essentials for babies and mothers, offering an in-house handmade range along with carefully selected premium sustainable Australian and international brands. DigiBlossom works along with Diana, the owner of Freckly Ollie to review their digital marketing strategy in order to boost their website traffic and increase conversions in their online store.
THE OPPORTUNITIES
Founder Diana established a thriving curated baby boutique selling children's clothes Australia-wide. There was a prospect for her to extend the brand's reach, and engage more potential customers who value the advantages of opting for organic garments for babies and children.
AD FUNNEL STRATEGY
We crafted a social media ad funnel strategy specifically tailored for Freckly Ollie, utilising Facebook and Instagram Ads to reach audiences at every stage of the customer journey.
Our meticulously devised strategy aimed to boost brand awareness among new and unfamiliar audiences, engage with the existing organic social media community, and retarget visitors to the website, ultimately driving sales and fostering customer loyalty.
By closely monitoring performance metrics and analyzing data, our team diligently provided monthly ad reports, while fine-tuning ad content and parameters every two weeks to optimize the strategy's effectiveness.
Following a year of digital advertising, and redesigning ad campaign delivery, the website experienced an impressive 18% surge in traffic, accompanied by a noteworthy 20% boost in purchase value. Moreover, ad sales revenue soared by an impressive 15%, while the cost per click saw a significant reduction of 25% compared to the previous year.