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Writer's pictureLois Poon

Organic social vs Paid social Myth šŸ’¬ā¤ļø


When you hear us saying "Social Media Marketing", we are not only talking about "Advertisements" (or paid social)... we can actually do something *FREE* to improve your brand popularity?


Have you heard of organic content (#organic social)? Organic social refers to posts, photos, videos, storiesā€¦ etc.šŸ¤³ that all of us can share with each other on the social media channel, and yes, without a cost..


And of course if we are willing to pay šŸ’° , #paid social can help brands to have their content shown to specific target audience on respective social media channels. In fact, the benefit of '#organicsocial vs #paidsocial ' has been a very hot šŸ”„ topic across digital marketing in recent years.



It is important to know high quality organic content is the key šŸ”‘ to keep a good relationship with your customer. You want relevance, immediate attraction to your already well-established 'fan-base' in your social media channel to stay interested in your brand or even share your post ā¤ļø


However, if you want to reach new customers, the ever-changing algorithm of Facebook has made it challenging šŸ‘» for brands to reach their potential customers 'organically' = if you want to get in front of new customers, you might need #paid social for a little boostšŸ’°


In this case, organic and paid content often need to work hand in hand šŸ¤ to make the best use of #socialmedia channels and achieve the best result -> Like what #Obi-wan said, ā€œBring balance to the force, not leave it in darknessā€ šŸ˜Œ


Talk to us to find your '#balance' todayšŸ€

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