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What is Conscious Consumerism? šŸŒ±

  • Writer: Lois Poon
    Lois Poon
  • Oct 27, 2023
  • 1 min read

Have you noticed the rise of Conscious Consumerism?


In essence, this movement intends to balance the possible negative impacts of consumerism on the planet šŸŒ



In today's Australia, customers are looking for brands to take a stance and take actions on environmental issues such as climate change.


Almost 1-in-2 Australian consumers (46%) say they prefer to purchase from brands that act responsibly šŸ’Ŗ



This shift in consumers' purchasing habits may have opened opportunities for many small-scale businesses and local brands.


šŸŒ±Are you considering to catch this trend?


šŸ”– Follow us @digiblossom for more digital marketing tips and latest news to help your business blossom šŸŒøāœØ

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